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Simply Promotions team at RSVP08 Follow ups

Posted 1 September 2008

We had a great result at the RSVP show and are still following up with a lot of your enquiries. Thank you all your feed back and orders we look forward to working with you even more in the future.

With many of our clients getting their Christmas campaigns and gift in focus, we look forward to supplying you with some fantastic branded products and of course many great new options with Simply Gifts new Christmas Hampers customised with your branded swing tags and ribbon.

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Focus on Promotional Product Industry in Marketing - April Edition

Posted 1 April 2007

• fit with and reinforce your brand attributes
• appeal to your target market
• have a high perceived value
• support usage of your brand
• reinforce your promotional theme, and
• have lasting value to your brand.

In previous years, the industry has also suffered from a lack of profes-sionalism from a small number of players. Because of the product volumes invovled, poor quality products can reach a large number of people and taint the whole industry: despite the fact most suppliers produce quality work. The Australian Promotional Products Association argues that using suppliers working with no infrastructure behind them and without APPA membership is a big mistake.

"We have often been told stories on print that washes off bottles etc. and the customer has no recourse," she says "Our clients see the value in having consultants not only to advise them on the most suitable products, but also introduce innovative ideas with existing or brand new merchandise, and guarantee the workmanship suitability for the purpose. When you always take the cheapest you always get the cheapest in product value and service. This has not reflected well on the industry. Also too often promotional products are an afterthought, meaning there are very short lead times, giving no room for adjustment or deliberation on your decision."

These thoughts are echoed by William Kestin. As CEO of APP Kestin is sometimes on the receiving end of unhappy clients who have not used APPA members and been disappointed for a variety of reasons. "The biggest mistake people make is not utilizing the experience and creativity of the promotional products company in the marketing mix. Marketers let their ego get in the way and feel their ideas are the best. Promotional Product companies do thousands of product campaigns a year and their knowledge is sadly underutilized. The result is the marketer blames the concept of promotional products as the problem, when sometimes it is just the wrong product rolled out in the "The second biggest mistake is the obsession with the cheapest price when buying promotional products. More than two thirds of people recently surveyed said they would risk going with an untried and unethical promotional product company strictly based on cheaper prices. These jobs invariably backfire, costing the client more than they could ever have saved. Not all products that look alike are alike. Copies of quality products could be cheaper because they are. "Building a good relationship with your promotional company will pay dividends with savings in time and money" says Gloria Stanbury, "Once they have a clear understanding of your company goals, culture and image, you have a consultant ready to support your creative team and ensure success in your campaigns and events, whether they be internal or nationwide. You will find that your scope is greatly widened and you have more choice on all levels."

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